PolecatX is designed to give corporate reputation professionals a clear, credible view of the media landscape by focusing on significant news events, not individual article mentions.
This approach helps you prioritize the stories that truly shape public perception and influence strategic decision-making.
What is a News Event?
A news event in PolecatX represents a major occurrence covered by one or more news stories across multiple outlets.
On the Events Over Time chart, each event is shown as a circle.
By grouping related articles into events, PolecatX:
Reduces noise from repeated mentions.
Highlights the most influential developments.
Gives you a clearer, more strategic view of emerging narratives.
What Does the Size of the Event Bubble Mean?
The size of each bubble reflects the reach and credibility of the media coverage.
An event reported by many premium, high-reach outlets will appear as a larger bubble, indicating greater influence.
An event reported by a smaller or more niche publication will have a smaller visual impact.
This visual prioritization ensures you focus your attention where it matters most: the events that are likely shaping stakeholder and public opinion.
Where Does the Data Come From?
PolecatX sources its insights from a carefully curated list of English-language premium news outlets, including:
National and regional newspapers.
Business and financial publications.
Credible industry-specific media that focus on corporate affairs.
By selecting only trusted, influential sources, PolecatX delivers reliable insights grounded in how public discourse is actually evolving.
Why Focus on a Select Set of News Sites?
Not all media coverage has the same impact on corporate reputation.
PolecatX focuses on influential and credible news outlets to:
Ensure AI-generated insights accurately reflect real-world public opinion drivers.
Provide strategic clarity on macro topics, regulatory shifts, stakeholder concerns, and reputation risks.
Help you make decisions based on meaningful coverage — not isolated or low-impact mentions.
By prioritizing quality over quantity, PolecatX empowers you to track the events that genuinely move markets, shape narratives, and influence strategic reputation outcomes.
In Short:
PolecatX’s event-driven approach allows you to see through the noise, focus on what matters, and act on insights that truly influence corporate reputation — with confidence and clarity.
Quick FAQ - Events in PolecatX
Why does PolecatX group articles into events?
Grouping related news stories into events reduces repetition and highlights the most influential developments, giving you a cleaner and more strategic view of the media landscape.
What is a "news event" in PolecatX?
A news event is a significant occurrence covered by one or more credible news outlets. Events are visualized as circles on the Events Over Time chart.
What does the size of an event bubble represent?
The bubble size reflects the scale and credibility of the media coverage — larger bubbles indicate events reported by more influential, high-reach outlets.
Which news sources does PolecatX use?
PolecatX focuses on a curated list of premium English-language news outlets including national, regional, and respected industry publications.
Why doesn't PolecatX include all news sites?
To ensure insights are reliable and strategically meaningful, PolecatX only includes influential, credible sources — helping you focus on the coverage that truly shapes public and stakeholder opinion.
How does this approach benefit corporate strategy?
By focusing on impactful media events (not just mentions), you can better understand evolving reputational risks and opportunities, enabling faster, more informed strategic decisions.