When you load a new company, topic, or issue in PolecatX, the Themes chart and Sentiment bar chart show an AI-generated breakdown of media coverage.
These default themes are created by an AI classification process that reviews the summaries of each media event, identifying the most significant topics shaping the narrative.
This quick view helps you:
Spot emerging themes you may want to monitor or remove.
Understand the share of coverage across different topics.
Track how media focus changes over time to inform corporate strategy and risk management.
Define Your Own Themes for Deeper Insights
For even greater relevance, you can create and manage your own theme categories.
This allows you to map media coverage directly to your strategic priorities, business drivers, or risk frameworks.
To set up custom themes:
Navigate to Themes and select Set up new themes.
Add your individual theme descriptions, such as sustainability topics, reputational risks, or brand positioning pillars.
Click Save and review your results instantly.
You can easily return to your custom theme set at any time to refine or adjust your categories.
The theme descriptions act like AI prompts—the more detailed and specific you are (including examples if needed), the better the model can align media events with your intent.
Build Themes into Your Reporting
Once configured, your custom themes can be applied consistently across sessions.
Use them to report on how media attention and sentiment shift over time across your priority areas.
Example Use Cases
Sustainability Reporting
Define your sustainability focus areas and track how media sentiment and volume evolve month by month.Employer Brand Monitoring
Map media coverage to your employee engagement pillars and assess external visibility on topics like workplace culture, DEI, and leadership reputation.Risk Management
Define key business risks (e.g., supply chain disruption, regulatory scrutiny) and monitor exposure and sentiment trends to anticipate stakeholder reactions.Issue Management
Break down complex issues into sub-themes to show how a story evolves under the media spotlight, helping inform rapid response and strategy adjustments.
Tip: A strong theme setup gives you a sharper, evidence-based view of where your corporate reputation is building — or where it might be at risk.