Impact ensures your strategic decisions are based on reliable and engaging data insights.

Our proprietary impact algorithm allows us to identify the most prominent conversations shaping your organisation’s reputation. It has been designed to provide you with insight into only those articles and postings that are noteworthy, automatically sifting out articles with low audience levels and/or little focus.

Impact is based on the credibility of the source, the audience reach and the relevance of an article to a particular company and topic. The impact score reflects the reality that not all coverage is equal. The overall impact score on any single day reflects the sum of impact scores across all coverage.