You will be able to use the trends page to assess how stable your reputational profile is over time. Moving your curser over the lines will show the percentage that each driver has in terms of impact over the selected time period.

The bottom charts allow you to view the most emerging and most diminishing topics for your organisation. Select a competitor (group) to identify the most emerging and diminishing topics within your industry.

The charts are ranked by the incline/decline in the final time period, as highlighted by the darker shading.