The graph displays a ‘normal range’ and average score for the primary company or portfolio being viewed. This helps you to understand what falls in the bounds of normal or regular in terms of impact. If anything falls outside this you then you may want to pay attention to it and understand the context behind what’s making that spike or dip in impact occur.
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Click on the Impact peaks of the graph to see the documents and headlines driving high Impacting conversations for the chosen entities. 

The normal range is viewed across inter-quartiles and the average is calculated as the median impact score.
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Use the Sentiment View toggle to see the data breakdown by healthy, neutral and unhealthy.

Use the second toggle to display 7 Day Rolling Average.