The Trends by Driver view is designed to help you understand how the focus of a conversation is changing over time, not just how much coverage there is overall.
Rather than looking at volume in isolation, this view shows how different drivers (e.g. themes, narratives, or issues) compete for attention within the same time period. When the share held by one driver increases or decreases, it signals a shift in what is shaping the conversation — even if total coverage stays flat.
This makes it particularly useful for spotting:
Emerging drivers that are taking up a growing proportion of attention
Established drivers that are losing relevance
Periods where the conversation becomes more concentrated or more fragmented
Using the Velocity View to understand what’s changing
The Velocity View complements Share of Coverage by focusing specifically on change over time.
Velocity highlights:
Which drivers are increasing or decreasing month-to-month
Which drivers are consistently present versus episodic
Where sudden changes suggest a new trigger, event, or narrative shift
This helps distinguish between:
Short-term spikes driven by single stories
Sustained momentum that indicates a structural change in the conversation
Together, Share of Coverage and Velocity allow you to see both where attention sits and how it’s moving.
Accessing the data behind the chart
The tooltips and download options provide transparency and flexibility for deeper analysis.
From the chart you can:
View the underlying article counts and proportions directly in tooltips
Download the data to support external analysis, reporting, or custom Share of Voice calculations
This ensures the visual insight can be backed up with auditable numbers and reused across presentations or reports.
Drilling into drivers and months for detail
Clicking into a specific month or driver allows you to move from high-level trends to detailed understanding.
This interaction reveals:
The topic breakdown that makes up each driver
The specific news headlines contributing to the shift
The stories or narratives responsible for increases or declines
This drill-down is key to answering why a driver changed — whether due to policy announcements, corporate activity, media investigations, or broader societal events.