Sentiment allows you to assess the tonality of the conversation around your organisation and determine whether it is positive, neutral or negative. Comparing yourself against your peers will allow you to determine whether you stand out from the crowd or whether you are on trend with the broader industry.

Unknown sentiment indicates that the system is unable to classify an article (non-English content primarily).

Our proprietary sentiment algorithm is based on a widely used industry standard neural network that has been trained to predict the correct results for large data sets. Note that any sentiment classification system contains a margin of accuracy, so results should be seen as an indication of the tonality of the overall conversation.