Based on our machine learning capabilities, we can automatically detect what locations are being mentioned within conversations and where content is being published after Impact by Geography helps to understand how impact is distributed across the countries of the world.
This insight shows two different views of distributing impact across regions:
The Location Mentions view shows which regions are most frequently mentioned in postings. For example, a news article which mentions London will contribute to the impact for the UK in this view.
The Publication Location view shows the regions where postings originate. For example, a news article from the New York Times will contribute to the US impact in this view.
Looking at country mentions and publications will give you insight into the impact of your brand and topic trends across your key markets
To see a breakdown of impact by US state, use the drop-down menu at the top centre of the insight.