InsideTrack is a self-service free search tool designed to enable users to:
Identify emerging themes in the data
Inform topic relevance for building strategies
Look for weak signals in recent media activity
Here are just some examples of how InsideTrack can be used
Surfacing the unknowns
Useful for informing new reputation strategies
Entry level for companies just starting to build a reputation management function
Suitable for companies with a small data footprint that want to look for any references to companies and broader topics
Useful for companies that want to understand the relevance of media activity not just in relation to their own reputation