The comparison page will allow you to get insight into how your organisational profile compares to your peers.

You will recognise the timeline, which now includes insight into the average impact for the selected competitor (group). Click into the data to get insight into the articles generating impact for your competitors.

The share of impact chart and the associated breakdown by organisation will provide you with a view on the coverage you are getting versus your peers (100% being the total conversational impact for you and the competitor (group) you selected).

The last chart on the comparison page will allow you to determine what your impact is around your key topics in comparison to your peer set. Click on the opposing arrows to switch the view and get insight into how you perform on the top topics for your competitor (group).

Note: that on the top right corner of some of our charts, you can either ungroup or filter by sentiment for further analysis.